Asking respondents to predict the success of an idea or option may provide a more accurate market response than asking them what they prefer. In my experience, incorporating this new question style into your next customer survey can lead to better response differentiation and reduced overstatement. “Purchase intent is notoriously overstated in survey responses, showing […]
In an earlier post, I wrote about the importance of two methods—Web Analytics and Product Views—for tapping the voice of the customer for product design. In this post, I’ll continue down the list with a look at three more ways of building your awareness of customers’ interests and needs. 3. Relationship-Building and Engagement Now that […]
For some of you the start of the New Year means the launch of new concepts and design ideas for the upcoming year. Others of you may already be midcourse in your product development cycle. Whether you are at the beginning or mid-stage in the new product development, it is critically important to build your […]