Expertise and experience

Concurrent Strategies was founded in 2014 to provide market research, strategic prioritization, and product development growth strategies for small- to mid-size companies, nonprofits and healthcare service organizations. It was developed from work that Lynette Seebohm established after gaining foundational experience in planning, market research and management from a wide breadth of industries including consumer goods manufacturing, health care and nonprofit organizations.

Principal: Lynette Seebohm

Lynette has more than 20 years of market research, strategic, operational and financial planning in organizations ranging from 20 to more than 5000 employees. Her interests include using social media tools to explore the connection between new product design and the Voice of the Consumer. She uncovers the analytics of competitive space, understanding consumer needs, and creating super-charged employee engagement that delivers new insights, dynamic business tools, and business analytics that lead to success. Engaging strategic line planners, designers and product or program development managers is her area of expertise.

Before founding Concurrent Strategies she worked as a Senior Consultant at Concurrent Product Development where she developed new approaches for consumer segmentation studies and functional line plans for small- and mid-sized consumer goods manufacturers. Prior to that she held senior management roles as the Assistant Vice President for Strategic Planning, University of Utah’s Health Sciences group and as the Director of Strategic Planning at the MetroHealth System, a large teaching hospital affiliated with Case Western Reserve University in Cleveland, OH.


Lynette is a graduate of the University of Utah. She holds a Master’s of Science Degree in Public Policy and Management from Carnegie Mellon University.


Are you looking for the next step? How ideation becomes reality through process iteration, road mapping deliverables and making choices between parallel options is the expertise of our affiliated company Concurrent Product Development.

Concurrent Product Development headed by Pete Frickland, provides consulting services related to all elements of product development management, including:

  • Interim management
  • Process management
  • Tools and deliverables (tools, methods, models and approaches)
  • Special projects (urgent and short-term projects)
  • Advisory services

Concurrent Product Development’s clients are found in the consumer goods, outdoor, ski, bicycle, dive, pet and electronics sectors.

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