Leverage your inside expertise
Engage the insights of your employees to determine how you will address market challenges. The exploration process can clarify team perceptions, identify operational strengths and limitations, and reveal new possibilities for product development.
– Kareem Abdul-Jabbar
The engagement process:
- Generates an organizational dialogue about the results of market and consumer research
- Helps you evaluate how well teams or departments are positioned to succeed
- Assesses how well prepared your employees feel they are to compete in terms of design, costs, technical capabilities, performance, and brand image
The methodologies we use for the exploration process include: Industry best of comparisons, SWOT-to-TOWS stakeholder-based inquiry, appreciative inquiry, affinity mapping, and strategy prioritization modeling.