What happens when manufacturers apply their manufacturing and industrial engineering knowledge to the environment? They create a 100-year-old self-sustaining forest in 10 years. Shubhendu Sharma did just that. He applied his industrial engineering skills developed at Toyota to recreate little chunks of forest habitat in just ten years right in our own backyards, workplaces and […]
Together we are a force for change and each generation group is bringing their own superpower to the table. Let’s see how each cluster individually helps to save the planet while purchasing their outfit for a climate of action party. The Unbridled Baby Boomer Bringing back the beatniks and the hippies, they are returning to […]
If sustainability and preservation were born from Generation X, unbridled restoration and uncurated action are the growing rights of passage on Generation Z’s shoulders. They are the generation of authentic and uncurated. They cheered as the REI Co-op turned its back on Black Friday and chose the anti-consumer pathway to overconsumption. Their call is the […]
Ponderings from Outdoor Retailer 2019 – Is Generation Z the new hippie movement or are we all journeying back to a ‘don’t tread on me’ future? Outdoor Retailer 2019 left me pondering commerce, conscience, and authenticity. After a stellar opening session of introspection and inspiration from guest speaker Afhdel Aziz, the author of ‘Good is […]
How do manufacturers keep product management evangelists engaged after product launch? If we consider Concurrent’s recent survey results, cultivated from over 70 outdoor and specialty companies, the typical product management team size is between 1-5 members and they take 12-24 months to get a new product concept to market. Over 20% reported internal processes as […]
Download your PDF copy of our presentation on consumer segmentation and market research tools, “Outside-In Planning: Tools and Techniques for Strategic Product Line Planning” presentation made by Concurrent Strategies in January. This information was shared at both the Outdoor Industries Association (OIA) Outdoor University, #ORWM15, and SnowSports Industries America (SIA), #SIA15, in January, 2015. In addition […]
Asking respondents to predict the success of an idea or option may provide a more accurate market response than asking them what they prefer. In my experience, incorporating this new question style into your next customer survey can lead to better response differentiation and reduced overstatement. “Purchase intent is notoriously overstated in survey responses, showing […]
In an earlier post, I wrote about the importance of two methods—Web Analytics and Product Views—for tapping the voice of the customer for product design. In this post, I’ll continue down the list with a look at three more ways of building your awareness of customers’ interests and needs. 3. Relationship-Building and Engagement Now that […]
For some of you the start of the New Year means the launch of new concepts and design ideas for the upcoming year. Others of you may already be midcourse in your product development cycle. Whether you are at the beginning or mid-stage in the new product development, it is critically important to build your […]
Are you new to product-line planning? Or are you an established professional who thinks your organization could be doing a better job of it? Pete Frickland, Principal of Concurrent Product Development, and I do an hour-long presentation titled Outside-In Planning: Tools and Techniques for Strategic Product Line Planning, that can help. It covers the key questions that product-line […]
