GEN Z – The Unfiltered and Uncurated

If sustainability and preservation were born from Generation X mantras, unbridled restoration and uncurated action are the growing rights of passage on Generation Z’s shoulders. They are the generation of authentic and uncurated. They cheered as the REI Co-op turned its back on Black Friday and chose the anti-consumer pathway to experience over consumption. Their […]

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Think Citizens Not Consumers

Ponderings from Outdoor Retailer (OR) 2019 – Is Generation Z the new hippie movement or are we all journeying back to a ‘don’t tread on me’ future? Outdoor Retailer 2019 left me pondering commerce, conscience, and authenticity. After a stellar opening session of introspection and inspiration from guest speaker Afhdel Aziz, the author of ‘Good […]

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Consumer segmentation, market research tools, staff engagement, and product line planning

Download your PDF copy of our presentation on consumer segmentation and market research tools, “Outside-In Planning: Tools and Techniques for Strategic Product Line Planning” presentation made by Concurrent Strategies in January. This information was shared at both the Outdoor Industries Association (OIA) Outdoor University, #ORWM15, and SnowSports Industries America (SIA), #SIA15, in January, 2015. In addition […]

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5 ways to get the voice of the customer into your design process, Part 2

In an earlier post, I wrote about the importance of two methods—Web Analytics and Product Views—for tapping the voice of the customer for product design. In this post, I’ll continue down the list with a look at three more ways of building your awareness of customers’ interests and needs. 3. Relationship-Building and Engagement Now that […]

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How strategic planning improves your product development process

Are you new to product-line planning? Or are you an established professional who thinks your organization could be doing a better job of it? Pete Frickland, Principal of Concurrent Product Development, and I do an hour-long presentation titled Outside-In Planning: Tools and Techniques for Strategic Product Line Planning, that can help. It covers the key questions that product-line […]

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