GEN Z – The Unfiltered and Uncurated

If sustainability and preservation were born from Generation X mantras, unbridled restoration and uncurated action are the growing rights of passage on Generation Z’s shoulders. They are the generation of authentic and uncurated. They cheered as the REI Co-op turned its back on Black Friday and chose the anti-consumer pathway to experience over consumption. Their […]

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Think Citizens Not Consumers

Ponderings from Outdoor Retailer (OR) 2019 – Is Generation Z the new hippie movement or are we all journeying back to a ‘don’t tread on me’ future? Outdoor Retailer 2019 left me pondering commerce, conscience, and authenticity. After a stellar opening session of introspection and inspiration from guest speaker Afhdel Aziz, the author of ‘Good […]

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Why you should ask people what they predict rather than what they prefer

Asking respondents to predict the success of an idea or option may provide a more accurate market response than asking them what they prefer. In my experience, incorporating this new question style into your next customer survey can lead to better response differentiation and reduced overstatement. “Purchase intent is notoriously overstated in survey responses, showing […]

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